Primrose
Location: Primrose Hill, London
Type: Residential – Luxury Townhouse
Status: Completed
Size: 2000 sq ft
Value: £3m GDV
Project Overview
The Primrose Hill project elevated a prestigious North London townhouse into a best-in-class luxury family residence. Combining refined period architecture with contemporary design and functionality, the development delivered a home that resonated with both international buyers and the domestic prime market. From acquisition and planning through to completion and sale, the project stands as a clear example of design-led development executed with commercial precision.
Key Highlights
Design: Bespoke interiors featuring bespoke joinery, and award-winning kitchen design.
Sustainability: Enhanced thermal performance, high-spec glazing, and energy-efficient building systems.
Specification: Integrated smart home technology, mechanical heat ventilation system.
Delivery: Delivered on schedule with full end-to-end project management, from acquisition to handover.
Market Impact: Achieved record price per ft pricing circa securing strong returns.⸻
Project Timeline
Inception: 2021
Planning Approval: 2022
Construction: 2022
Launch / Sale: 2023
We are a property business with expertise across planning, design and delivery. Our mission is to unlock the full potential of every property we work on – whether through strategic acquisitions, securing planning approvals or delivering beautifully designed interiors. With a proven ability to manage projects end-to-end, we provide certainty in an industry often defined by complexity. Our track record demonstrates not only an eye for design but also an ability to consistently generate strong returns, delivery properties that are set-up for success way beyond the point of delivery.